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  • Head of Institutional Marketing and Communication
    Job Type: Administration
    Start Date: 07/01/2026

Description

Head of Institutional Marketing and Communication
The Park School of Buffalo

Founded in 1912, The Park School of Buffalo is a college-preparatory day school founded on the principles and techniques of progressive education philosophy. Park serves approximately 300 students from Pre-Kindergarten through Grade 12, including a Montessori program. The Park School engages the whole student in a diverse and creative community that nurtures the joy and responsibility of active learning , from our youngest learners to our graduates, who leave with the skills essential to college success and the confidence to serve and lead.

The Park School is seeking a dynamic and visionary Head of Institutional Marketing and Communication who is authentically aligned with the theory of experiential education and is committed to fostering a culture of inclusivity and growth within all aspects of the School. Reporting to the Head of School and serving on the administrative team, the Head of Institutional Marketing and Communication will oversee all aspects of marketing and communications, including:

  • Leading and executing all digital marketing initiatives, including website content, search engine optimization (SEO), answer engine optimization (AEO) social media, email marketing, and online advertising campaigns.
  • Managing the development and execution of marketing campaigns that elevate and differentiate the school's profile and reputation.
  • Coordinating storytelling initiatives that highlight student achievements, faculty excellence, and school accomplishments across both traditional and digital platforms.
  • Fostering collaboration among Admissions, Advancement, Academics, Athletics, and Student Life departments.
  • Leading enrollment marketing and outreach, creating a strong lead generation funnel of student prospects and enrollment applicants.
  • Securing earned media through public relations initiatives and supporting HOS in media requests for interviews or written statements.
  • Preparing regular reports and recommendations for school leadership and the Board of Trustees.
  • Serving as a point of contact for alumni inquiries and communications.
  • Developing and maintaining regular communication with alumni through email campaigns, newsletters, social media, and personal outreach, including The Pioneer magazine.
  • Creating engaging content that highlights alumni achievements and school initiatives.
  • Representing the Park School in the greater community as relevant opportunities arise. 

 

Requirements

The ideal candidate is a strong writer, creative strategist, and collaborative leader with experience in marketing and communications, preferably in education or another mission-driven organization. The ideal candidate knows and understands the Park School’s unique pedagogic approach; remains up to date on Park’s programmatic offerings; and continually researches the greater educational landscape in order to tell and differentiate Park’s story. Expertise in digital marketing, content strategy, and project management is essential. In addition, the candidate will be primarily responsible for fostering meaningful relationships between the school and its alumni community, helping strengthen alumni connections, increase engagement, support school initiatives, and promote a lifelong relationship with the institution. Qualifications Include:

  • Bachelor’s degree required; advanced degree a plus
  • Significant marketing/communications experience, especially in an educational or mission-driven organization
  • Sales or enrollment-related experience in a nonprofit or corporate setting a plus
  • Significant experience with digital marketing and social media, including appropriate use of AI to scale department efficiency 
  • Exceptional attention to detail, as demonstrated in writing, editing, and proofreading skills
  • Knowledge of Canva, Photoshop, and/or InDesign preferred
  • Relationship-building and networking abilities
  • Ability to work with diverse groups of people
  • Problem-solving and conflict-resolution abilities
  • Welcomes feedback and enjoys engaging in the creative process with a team of contributors 

Please send resume and the phone numbers of three references to:

Lisa Conrad, Head of School, at lconrad@theparkschool.org.